About Us

Dorina is a family business est.1967. It was started by William and Dorina Evans. They began trade in the baby wear industry, and became famous around the Pembroke Dock area. As the business grew so did the size of the building and what they sold.

In early 70’s they bought a bigger building down the road and that’s when they started to sell more than just baby wear. The extent of what they sold was almost a mini department store: baby’s wear, prams, children’s wear and ladies wear. This successful business went on until 2003 when they changed dramatically, Dorina and William wanted to downsize and so did their daughters Giovanna and Angelina. 

The two sisters were set to take over the business from their parents and they wanted to concentrate on one area of the stock. They chose ladieswear and accessories as years of experience had taught them how to really know their customer’s needs. Their eye for style really shines through in the interior of the shop and they love to maintain an overall friendly and welcoming atmosphere that the whole store brings.